-code and conventions
-lighting, framing, props, background, angles, editing (mise en scene)
-sound and music
-read media language
Form and music
-Structure
-up-to-date music
Convention
-instructions to form this structure
-creating 1 type of film to the other
Signification
-series of signs
-everything carries a meaning
-assume all signs are agreed upon
-sometimes open to interpretation
-support the reasons
Representation
-how....... want to be seen (people,background, themes)
-how it represents something
-how others want them to see them
-reality and creative reality
Audiences
-mass media work
-more niche audiences
-needed to target
-what comes first, audience or product
-audiences create audiences
-no need for producers
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